The extension of this is when I see a trailer that makes me go "what the fuck?" I tend to end up remembering it and/or trying hard to see it. A good example of this is Black Swan because it LOOKS like a mashup of Bound, The Company and The Fly and the fact that someone had the balls to TRY that has me interested.
So it's with a fair amount of interest that I stumbled upon this trailer this afternoon.
It LOOKS like someone came to a director and said "Make me Cloverfield, but with Norwegian troll mythology" (that 2 headed troll at the end is an actual troll from Norwegian myth, and I think the Christian Blood thing is too). And that premise looks like enough to get me to see it, if only because that premise sounds fascinating.
You know what I like about this trailer? How at first it looks like they're gonna conceal the monsters behind shitty night-filters and quick shots and then suddenly BAM, there it is on screen for a solid 4 seconds, and repeatedly after that?